Creating dynamic content from a single template
How to streamline your business with MagicINFO ™ Datalink
Samsung’s MagicINFO™ Datalink provides value to businesses across industries. For example, a global quick-service restaurant looking to provide an updated menu board highlighting different items and dynamic pricing at different times of day would have to spend an inordinate amount of time on each offering. Rather than creating and scheduling each menu manually, MagicINFO Datalink enables users to create a single template with fields that can be dynamically updated.

After syncing its central database to MagicINFO Datalink, the restaurant can create a single template with custom fields and link each field to MagicINFO Datalink. This way, the company can efficiently manage thousands of menu boards around the world using a single template to maintain brand consistency.

No matter the industry, MagicINFO Datalink can immediately make managing displays more efficient, providing a positive impact on the bottom line.

Real-time data delivery for global operations
For global businesses, coordinating across diverse locations and time zones can create organizational burdens that prevent employees from using their time efficiently. In some cases, workers’ repetitive manual tasks can be automated, freeing up employee time and focus for more valuable activities. With Samsung’s MagicINFO™ Datalink, businesses with a global footprint can reduce the time and cost of manually creating content and scheduling for each location across their display networks. Users can create dynamic content with just a few quick steps. After syncing their database, creating a template and linking data fields, content across a display network is updated automatically.

Simple data integration and utilization
MagicINFO ™ Datalink supports dynamic information delivery, presenting up-to-the-minute data for a straightforward, efficient and real time user experience. MagicINFO Datalink also supports a variety of user databases and doesn’t require any separate middleware to connect user data to the platform, making it easy no matter what infrastructure a user has in place. MagicINFO Datalink provides a straightforward drop-down menu for SQL, even without user knowledge of SQL language.

Increased operational efficiency
MagicINFO™ Datalink utilizes data caching by analyzing data before downloading to the player to determine if there is a change in the data or not, with only new data being downloaded to eliminate unnecessary traffic. MagicINFO Datalink also supports data pushing, meaning that when the data is updated, the database sends only updated content to datalink even before set cycle. Finally, multi-thread communication with multiple servers simultaneously, vastly improves data transmission rates in larger organizations and infrastructures.

Enhanced features and functionality
MagicINFO ™ Datalink features backup solution that regularly saves the last 24 hours of data in XML format so if there is any network disruption, displays can showcase the right content based on matching the time. In addition to text data, Datalink also supports a versatile range of media content including video and images for any business need. For efficient operation, admin users can assign proper organization access to each data module, setting restrictions and ensuring
appropriate management of data and content.